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Legal

Privacy Policy

Last updated: 04/05/2026

CityFi Ltd respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal information when you visit cityfi.co.uk, contact us, register your interest, request a demo, or communicate with us about CityFi, LuxMetrix or our services. It also explains how this website uses cookies and similar technologies.

1Who we are

CityFi Ltd is a UK company developing LuxMetrix, a smart streetlight device and platform for lighting control, environmental sensing, public safety, infrastructure monitoring and real-time city data. For the purposes of UK data protection law, CityFi Ltd is the data controller for personal information collected through this website and related enquiries.

Company name
CityFi Ltd
Company number
15528234
VAT number
512264132
Website
cityfi.co.uk
Email
Contact@cityfi.co.uk
Registered office
Cityfi Technology Ltd, 3rd Floor 45 Albemarle Street, Mayfair, London, England, W1S 4JL

2What personal data we collect

We may collect the following information:

  • Name
  • Email address
  • Phone number
  • Organisation or company name
  • Job title or role
  • Location, council area or area of interest
  • Message or enquiry details
  • Demo, pilot, partnership or investment interest
  • Technical information such as IP address, browser type, device type, pages visited and website usage data
  • Cookie and consent preferences

We only collect information that is relevant to your enquiry, our relationship with you, the operation of this website, or the development of CityFi and LuxMetrix.

3How we collect personal data

We may collect personal data when you:

  • Submit a contact form
  • Register interest in CityFi or LuxMetrix
  • Request a demo, pilot discussion or partnership conversation
  • Email or call us
  • Interact with our website
  • Accept, reject or manage cookies
  • Communicate with us through council, contractor, partner, supplier, investor or business channels

4Why we use your personal data

We use your personal data to:

  • Respond to enquiries
  • Manage demo, pilot, council, contractor, partner or investor conversations
  • Understand interest in CityFi and LuxMetrix by area or organisation
  • Improve our website, messaging, products and services
  • Maintain website security
  • Keep basic business records
  • Comply with legal, accounting or regulatory obligations
  • Send relevant follow-up information where appropriate

We do not sell your personal data.

5Lawful basis for processing

Consent
Where you give consent, for example when accepting non-essential cookies or choosing to receive updates.
Contract
Where processing is necessary to take steps before entering into a contract or to perform a contract with you or your organisation.
Legitimate interests
Where we have a legitimate business interest, such as responding to enquiries, developing partnerships, improving our website, protecting security, and understanding demand for CityFi and LuxMetrix.
Legal obligation
Where we need to process information to comply with legal, tax, accounting or regulatory requirements.

6Cookies and similar technologies

This website may use cookies and similar technologies. Cookies are small files placed on your device when you visit a website. Similar technologies may include pixels, tags, scripts, local storage or other tools that store or access information on your device.

We may use cookies to:

  • Make the website function correctly
  • Keep the website secure
  • Remember cookie consent choices
  • Understand how visitors use the website
  • Improve website performance and content
  • Support forms, embedded content or third-party services where used

7Types of cookies we may use

Strictly necessary
Required for the website to work properly. They may support security, page loading, form submission, cookie consent preferences or basic website functionality. Cannot usually be switched off as the site may not function correctly without them.
Analytics
Help us understand how visitors use the website — which pages are visited, how long users stay and how they found the site. Used to improve the website and understand interest in CityFi and LuxMetrix. Only used where enabled and, where required, after consent is given.
Marketing
We do not currently intend to use advertising or retargeting cookies unless stated in our cookie banner or this Privacy Policy. If added in future, they will only be used where legally permitted and, where required, with your consent.
Third-party
Some cookies may be set by third-party services such as analytics tools, embedded maps, videos, forms, security tools or cookie consent services. These third parties may process information according to their own privacy policies.

8Managing cookies

You can manage your cookie preferences using the cookie banner or cookie settings tool on our website where available.

You can also control or delete cookies through your browser settings. Blocking some cookies may affect how the website works.

Where cookies are not strictly necessary, we will seek consent where required by law before placing them on your device.

You can withdraw or change your consent at any time using the cookie settings tool, where available.

9Who we share personal data with

We may share personal data with trusted service providers only where necessary, including:

  • Website hosting providers
  • Email and communication providers
  • Analytics or cookie consent providers, where used
  • Form or enquiry management tools, where used
  • Professional advisers such as accountants, lawyers or insurers
  • Public authorities or regulators where legally required

We only share personal data where necessary and expect any suppliers who process personal data for us to handle it securely.

We do not sell personal data.

10International transfers

Some hosting, analytics, email or software providers may process data outside the UK. Where this happens, we aim to use appropriate safeguards, such as UK-approved contractual protections or providers with suitable data protection arrangements.

11How long we keep personal data

We only keep personal data for as long as necessary.

  • General enquiries are usually kept for up to 12&​#8211;24 months after the last contact unless there is an ongoing relationship.
  • Council, contractor, investor, supplier or partner communications may be kept for longer where needed for business records, contract discussions, legal protection or project history.
  • Website analytics data is usually kept for the period set within the analytics platform.
  • Cookie consent records may be kept to remember your preferences and demonstrate consent management.

12How we protect personal data

We use reasonable technical and organisational measures to protect personal data, including website security, access controls, secure hosting, software updates and restricted access to enquiry information.

No website or email system can be guaranteed completely secure, but we take reasonable steps to protect the information we hold.

13Your rights

Under UK data protection law, you may have the right to:

  • Be informed about how your data is used
  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict how your data is used
  • Object to certain processing
  • Request data portability where applicable
  • Withdraw consent where processing is based on consent

To exercise your rights, contact us at: Contact@cityfi.co.uk

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your data is handled: ico.org.uk

14Marketing communications

We will only send marketing emails where we have a lawful basis to do so. You can unsubscribe or ask us to stop contacting you at any time.

15Links to other websites

Our website may link to third-party websites. We are not responsible for the privacy practices, content or security of external websites.

16Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.